
Photo credits: Cric Studios
Lynne Roy is the resilient founder of elleRoy Consulting.
I’ve often said I’d write a book about my life. Not only could I fill the pages with stories of setbacks, turmoil, and past relationship traumas, but also stories of overcoming obstacles, healing, and triumph.
Perhaps one of the more relevant stories to tell is one that depicts perseverance, determination, and resilience – it is my home-buying journey.
I have struggled financially my entire adult life. From raising my now 16-year-old son alone, with little to no financial (or emotional) child support, to paying off post-relationship debt and then accumulating student debt after going back to school to get my degree in marketing, saving for a down payment was one of the biggest challenges of my life.
It took fourteen years of paying off debt, rebuilding credit, and saving every penny I could to finally qualify for a mortgage on my own.
But I did it. Financially, I was ready.
At the time, my mom was in her second round of chemo in her battle with cancer. It was an emotional time for our family, it hardly felt like the right time to buy a home, and yet something kept pushing me to reach this goal now.
I wasn’t really looking to buy a condo, but from the moment I saw it, I knew it was meant for me. My son and I were living in a small, two-bedroom apartment that we had desperately outgrown, and a new place would provide the space we needed to grow and evolve.
Surprisingly, the home buying journey unfolded with little to no challenges or setbacks, I had exactly what I needed right down to the last penny; and with a quick possession date, it was almost too good to be true.
It wasn’t but three weeks after we moved that my mom lost her battle with cancer. It was suddenly clear why the universe had guided this process when it did. She needed to know that her middle, rebellious daughter was going to be ok.
It was through this perseverance, and her unconditional support, that I finally have a place to call my own – to heal and to grow into the brave soul I came here to be.
It was at that moment that everything changed.
I had no idea how I was going to put myself back together on my own, without her guidance, love, and support.
Losing my mom broke me open and forced me to re-evaluate my core values, my mission in life, my vision for the future, how I saw the world, how I saw myself, and how I wanted to live my life.
It was at that time that I also realized I no longer wanted to simply exist in this world, I wanted to thrive in it. I wanted to co-create some of its beauty, spread more kindness, and become the leader I always knew I could be.
When an opportunity to start my business came to fruition, in the middle of a global pandemic, I didn’t allow the fear of an unfavourable outcome paralyze me; rather, I embraced the risk and went for it anyway.
As I continued to create and build my branding and marketing consulting business, I realized that similar to my home-buying journey, my path to entrepreneurship was intuitively guided and divinely timed; and yet, the journey was not for the faint of heart. There were moments when I doubted my ability, my experience, and my intelligence, until it suddenly occurred to me – everything I have now also once seemed impossible to achieve and yet… here I am.
I am where, and who I am today because of the hardships and obstacles that I have had to face and overcome in my life. Looking back, I was always guided and supported in my pursuit to live a life of purpose, so I will continue to persist, to make a difference in the lives of those who choose to walk alongside me on my path.
She is with me, Mom that is, her guidance and support are in my intuition; her unconditional love lives on in my heart.

Connect with Lynne:
Website: https://elleroyconsulting.com
Business Instagram: elleroyconsulting
Personal Instagram: iamelleroy
Facebook: elleRoy Consulting
Photography credit: Christine Morin, Cric Studios