Jeff L. Hardy has not only built a company, but a lasting legacy to his friend Evan, who was the inspiration behind the creation of Lifeguard App, and a family of employees who believe in the cause and are just as dedicated as Jeff is.
Q. Do you have a mantra or phrase you live by? What is it?
“Never, ever give up.”Winston Churchill
My journey to sobriety was the hardest thing I have ever lived through in my life, and when I started Lifeguard, the uphill battle to get a tech company off the ground in a market that didn’t exist was almost equally tough – thoughts of quitting never left me – but I acknowledged if I did give up, it would be over. So I follow this mantra every day. Success is inevitable if you never give up. Sobriety was the hardest challenge I’ve ever faced, and it has taken 20 years of effort, but I never give up.
Q. What is your number one priority when it comes to your career and daily work?
To keep my relationship with the Lord first in everything that I do. This relationship was the only thing that worked for me to get sober and keeps me going through my sobriety. My faith gives me hope with any adversity that comes my way.
Q. What keeps you motivated on a daily basis?
Two things that keep me motivated are simple: The first is being able to see progress and witness lives being saved by the work we accomplish; to continue that journey and take it as far as we can across the globe to help and save as many people as we can. Second one – I absolutely love the people that I get the pleasure to work with every day! The genius around here bewilders me every day. LG was built on miracles and the faith of people who believed in it. It was built to honour Evan’s memory.
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