Talia Beckett Davis is the Creator of the Public Relations Academy, Founder of the Organization of American Women in Public Relations and the Organization of Canadian Women in Public Relations (Women in PR North America). She runs the PR Agency, Pink Pearl PR and has worked with some of the largest brands in North America. Talia shares her public relations tips on her blog and podcast Fempreneur.com. NASDAQ recognized her as a PR Influencer, and PR Week showcased how she is helping women in public relations move into leadership positions to overcome the gender pay gap.
When Talia first became an entrepreneur, she moved to London, England from Canada to follow her dreams of working in international business. In Cardiff, Wales she wrote the business plan for Pink Pearl PR on a cocktail napkin. Then, Talia landed her first PR client and went on to work with leading brands across the globe, helping them to get featured in high profile publications.
Talia felt a calling to give back to the PR industry and help other women in PR succeed. As the Founder of Women in PR North America, she is working to help others move into leadership positions and get a seat at the boardroom table. The movement that she wants to make is for employers to recognize that the gender pay gap that exists in the public relations industry is affecting not only women, but their entire family’s finances.
Talia explains that to be successful as a female entrepreneur, you must take the time to make yourself visible. She works with female entrepreneurs who want to create a profitable brand image and need a plan to stay focused. When her clients implement Talia’s publicity roadmap inside the Public Relations Academy, they can build their influence and confidence.
She explains that standing out in a sea of sameness online can be a challenge. However, as a female entrepreneur you have a distinct point of view—so it is time to show it off. Using your insights, expertise, and experience, it is simple to build your presence as a leader, and leverage that to make an impact to your business’s bottom line.
To establish yourself online in a crowded marketplace, Talia shares her tips to create an online presence that will get you noticed, fast.
1. Develop Your Distinctive Personal Brand
When it comes to making a name for yourself as a female entrepreneur, half of the battle is being known. By developing eye-catching branding and a unique tone of voice, you will be better able to stand out and leave people with a lasting impression. That way, they will remember what you said, as opposed to getting lost in all the noise online.
2. Create A Consolidated Content Platform
Having a powerful platform is vital to becoming a renowned thought leader. Whether you choose a blog, Instagram, Facebook, or some other social media channel, the most important thing is to post all your content in one place. Instead of sharing here and there across channels, using one primary outlet to build your reputation ensures that people always know exactly where to look for the valuable content you produce.
3. Go Against The Grain
There are a lot of leaders out there—and many of them are already saying the same things. If you want to make a name for yourself quickly, especially in an oversaturated market, it is essential that you give a totally unique take. Go against the tide. Stop rehashing what others have already said and add value by giving a new perspective. That way, people will turn to you for your insights instead of skipping past more of the same.
4. Consistency is Key
With any type of content production, developing new material is integral to success. Whether you choose to post once per week or once per day, it is helpful to determine a schedule and stick to it. That way, readers or followers can anticipate when your new content will be released and always know when to expect it.
5. Network, Network, Network
Female entrepreneurs cannot succeed in a vacuum. Join in on conversations with other professionals in the same field and build relationships with them. Do not be afraid to share some of your most valuable insights to build value. By networking with other like-minded leaders, you can tap into their networks while also establishing additional credibility within the industry.
As a leader in the public relations industry across North America, Talia built her own confidence by taking action and helping others. For Talia, success did not happen overnight, but she understood thatthe most successful female entrepreneurs are not the ones that instantly succeed. They are the ones that get up, take notes of what did not work, brainstorm, and keep going. True failure is never trying in the first place and you cannot build a successful career or business if you give up too quickly.