Jennifer Italiano is a single mom, a passionate businesswoman, and co-owner of Live Organic Food (Live).
Live is an organic, plant-based, food manufacturing facility producing products for hundreds of Canadian retailers. My humble beginnings started in 2002 with a four-seater, organic juice bar. My vision was to make healthy products universally accessible in a nascent industry that wasn’t yet fashionable. I think that for the most part, I have delivered, and I continue to expand on that vision every day as my life, work, and the market evolve tremendously.
My success boils down to never having a fear of my ambitions. The happiest and most successful times for me have been when I was able to let go of conventional mindsets and do things my own way. Things were tougher in the beginning due to my tendency to take things personally. There were times when I wondered if any of it was worth it. In time, I realized and accepted that there is no success without failures and that I would never have a nine to five career.
Today I feel lucky! I’m in a place where I’m living my passion. It’s something I have to keep reminding myself of, and it gets easier with each coming year. I’ve realized that our food is making a difference in people’s lives and that I am, in fact, making healthier food universally accessible.
Fortunately, my passion for what we’ve created here at Live has not stopped me from enjoying a ‘balanced’ lifestyle. I’m a mom, a sister, a daughter, a friend, and a partner to those around me. I’ve learned when it’s time to turn off the businesswomen in order to enjoy time with my loved ones. Sometimes, when I’m able, I enjoy kicking back, relaxing, and doing absolutely nothing. You will find me on any given day drinking my green juice, but I enjoy my pizza too.
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