BEAUTYINK® Rebuilds Confidence
In my previous career, I spent almost two decades creating movie magic with special effects makeup for
the Film & TV industry, not knowing my unique skill set would eventually help so many. After my
grandfather passed away in my arms, I received a lifechanging vision that was so detailed, I was
compelled to forged a new path in life after receiving Emmy Honours for the miniseries Tin Man. So, I
travelled to Toronto and completed my first fundamental training in cosmetic tattooing with the goal of
helping those in need.
Shortly after opening my doors at BEAUTYINK®, I met a visually-impaired woman who wanted a fresh,
new look she couldn’t achieve herself. Her daughter was thrilled with the results and I knew that my
newfound skills would be better suited helping those who struggle. Since 2008, I’ve had the incredible
opportunity to work with thousands of clients from all walks of life, who suffer from diseases or disorders
such as Diabetes, Cancer, Thyroid, Alopecia, Cerebral Palsy, Parkinson’s, MS and many others. I’ve
even assisted a client as young as 16 (with parental consent) who had scarring in her eyebrows, up to a
senior woman 93, wanting to look her best before she passed away.
Many clients use cosmetic tattooing just to look younger. It’s the fastest face-lift and best beauty boost
secret in town LOL. Even after the first session clients experience a visible transformation, resulting in an
instant self-esteem / confidence boosted. But or those who are struggling with disorders like Alopecia,
Thyroid or even Menopause issues, its deeply emotional. They can suffer from the quick onset of hair
loss, resulting in a lacked of defining features. Applying BEAUTYINK® will create the illusion of thicker
fuller hair, eyeliner and eyebrows, making them feel normal again. Those I’ve treated with hair loss, look
years younger and feel vibrant in just a matter of hours.
Clients who have experienced accidents, cancer or surgical scarring, suffer in silence as well. They
never go in to a sugary elective or otherwise, thinking they will be left with visible scarring, but sadly it is
all too common. With paramedical scar camouflage tattooing, we are now able to colour match the white
visible scaring and blend it into the healthy skin. With gnarly textured scars, we have new advancements
in medical micro-needling using stem cells to help rebuild, soften and flatten the damaged skin. These
are both advanced techniques that require extensive training, so please choose wisely. Cosmetic
tattooing is an unregulated industry in Canada, so anyone can perform these services without the
qualifying education. It comes down to buyer beware!
Immediately after any cosmetic tattooing procedure, clients should stay out of the sun, avoid
sweaty exercise, water / steam, other beauty treatments, and travel for two weeks until the area is fully
healed. Elements such as water, sweat, steam & sun, will jeopardize the healing process and may result
in a negative outcome such as colour loss, hyperpigmentation or scaring. Clients should wait a minimum
of six weeks after cosmetic tattooing, before any follow-up colour retouching occurs. For older clients or
those with more severe medical conditions, I suggest 8-10 weeks for the skin tissue to fully heal and
rebuild between treatments. It’s very normal for those with compromised systems to take longer to heal,
due to their underlaying health concerns.
Helping clients in the community rebuild their lives is my passion. Receiving feedback within one
treatment, that their BEAUTYINK® has helped alleviated their deep-rooted emotional pain, is beyond
rewarding. The healing results they receive make such an empowering impact in their lives and the lives
of their families. Many clients have shared when they look in the mirror after their completed session,
they no longer see the pain they have gone through – just their beauty – and feeling complete and whole
in their skin again.
Shauna Magrath, CPCP
Since founding BEAUTYINK®, an award-winning permanent makeup studio in Vancouver, BC in 2008, Shauna Magrath CPCP has completed over 8,000 & counting procedures for all genders & walks of life.
Shauna Magrath is currently the highest trained practitioner in Permanent Make Up in Canada and 1 of only 4 CPCP certified artist in the country. She holds over 80 certificates in all modalities of cosmetic tattooing including microblading, paramedical reconstruction, Scalp Micro-pigmentation (SMP) and Permanent Make Up (PMU).
Website : www.beautyink.ca