Beauty: Holly Decker
It was a love for all things artistic that guided Holly Decker toward a career in Makeup Artistry. A creative person by nature, Holly first discovered affection and affinity for her craft in Victoria, B.C. when she studied aesthetics in school. Makeup stood out as a medium that offered endless possibilities.
Over the last seventeen years, Holly has explored the field with passion. She has become trusted by celebrities, having worked with personalities like Arlene Dickinson, Magic Johnson, Jessi Cruickshank, Madeline Merlo, E Talk Host Michaella Shannon, and the many stars of events like WE Day and Canadian Country Music Awards. Holly’s work has graced many magazine pages including those of Toast, Elevate, Canadian Hairdresser, and national publication Fresh Magazine, at which she was recently appointed Beauty Editor. Holly has also accrued an extensive list of MUA television credits with Family Channel, CityTV, HGTV, and CMT as well as personally appearing as a Beauty Expert for Saskatoon morning segments on Global and CTV. Whether lending her artistry to major campaigns for Beauty Brand Super Sk.in or Hellman’s or as part of a collaborative team, building the brand of an artist or model, Holly is always driven by the desire to learn and to push herself to grow as an artist.
Industry accolades include being a finalist for the Contessa Awards’ MUA of the Year, the Mirror Awards’ Canadian MUA of the year, the SABEX awards’ Entrepreneur of the Year, and the distinction of being named Key MUA for the prestigious Sask Fashion Week two years in a row. Holly continually grows her breadth of knowledge making her a leader in the industry—her Beauty Blender sales and education from Montreal, for example, saw her become a national representative for the company and local Sephora trainer.
For Holly, makeup is a way to celebrate beauty in all its forms, people in their diversity, and her own personal desire to create. Whether her clients are A-list musicians or actors, models, brides, graduates, or everyday people wanting to try something new, Holly never forgets a face and truly appreciates that she is able to foster personal connections while expressing herself through art. Holly’s talent, personality, and commitment to excellence are unrivalled in her field.
Wellness: Tosca Reno
Tosca Reno is Canada’s leading wellness expert, having founded the Eat Clean revolution and written 17 books in the series. Her New York Times best selling books have sold over 3.5 million copies in multiple languages. Star of her own Gemini award winning TV document-series, she is an inspiration to women and men of ages who want to transform themselves from unfit and unwell to fit and fabulous at any age.
Tosca has appeared on Dr. Oz, The Doctors, Dr. Phil, Good Morning America, Fox News, Extra and many more. She has worked with prominent brands including Proctor and Gamble, Rexall, Canadian Tire, Pfizer and numerous others. Her work has been featured in Oxygen Magazine, Clean Eating Magazine, Fresh Magazine, Costco Connection, Women’s World, People Magazine and more. Celebrities like Angelina Jolie and Jennifer Anniston credit Eating Clean for their success in maintaining lean, youthful physiques.
Tosca inspires women and men of all ages to look better, feel better and live better through her Eat Clean practices, a lifestyle that advocates consuming whole, nutrient dense foods. She followed this plan herself, two decades ago, to lose 84 pounds of unhealthy weight and become a 40-something phenom in the fitness world, gracing multiple magazine covers and stages. Her tough love approach to fuelling the body for wellness through clean foods, sparked a world wide movement that has now become a household practice.
Tosca believes that the fullest potential of a person lies within them already. Her desire is to help everyday people step into their optimal wellness and answer the call of greatness. It all starts with Eating Clean.
Editor: Andreia McLean
Andreia McLean has an affinity for communication and has always gravitated towards media and entertainment. Strategizing and executing digital and in-person interactions, Andreia helps brands thrive by purposefully connecting with audiences. Starting in a professional capacity earlier than most, she has over ten years of experience working with prominent Canadian fashion and lifestyle magazines, including conducting and editing Fresh Magazine’s cover interviews since 2019.
In addition to editing and writing, Andreia specializes in marketing initiatives, specifically, elevating brand concepts into in-person and digital consumer experiences that turn audiences into loyal brand enthusiasts. Having worked behind the scenes on high-profile events, including Toronto Fashion Week, Much Music Video Awards, and the Canadian Arts & Fashion Awards, Andreia has developed a keen eye for brand consistency and how events integrate back into digital platforms.
As a strong proponent of female leadership, Andreia has also taken on the role of editor for the pursuit:365 book published by Fresh Magazine. Launching on March 8th, 2021 – International Women’s Day – readers will explore the stories of Canadian women as we share 365 accounts of the pursuit of success, happiness, and fulfilment.
Editor at Large: Crystal Carson
Crystal Carson is a marketing consultant, connector, and media personality, best known for working with high-profile entrepreneurs, global brands, and media networks. Over the last 20-years, she has been at the forefront of innovation and change with a diverse portfolio of experience–spanning real estate, fashion, capital markets and media.
Crystal’s passion for bringing businesses and brands to life through experiential marketing naturally led her to a career in media. In 2006 she began her career in the traditional media world as an Editor and Contributor to multiple publications such as Fresh Magazine, Elle Canada, Vancouver Sun, and Georgia Straight. A few years and many tear sheets later, she entered the world of television both behind and in front of the camera, including CTV and Global News. She engages audiences on air with a reputation for high-end creative quality and production value.
Operating at the intersection of creativity and commerce, Crystal leverages her ability to build bridges amongst diverse industries, her invaluable expertise quickly aligning interests with opportunities.
Her continuously evolving career has guided her to launch She Talks Stock, her latest trailblazing endeavour.
There is an excellent sense of harmony and contagious energy in everything she does – whether facilitating change, leading the team, building a brand, or connecting the right people.
Fashion: Kim Appelt
Kim Appelt is one of Canada’s leading celebrity stylists and YouTubers. She works with a multitude of high-caliber clients ranging from personal clients, to athletes, to TV personalities and A-list celebrities. Her work has been seen on the red carpet everywhere from the Juno Awards to the Daytime Emmy Awards, and she is a regular style contributor for national style columns. She works with a variety of reputable brands such as Nordstrom, H&M and Grey Goose.
Kim is best-known for her work as the style expert on City TV’s “Cityline”, the longest-running and most successful daytime show for women in North America. She also has a strong social media following, blogs, and is a well-regarded influencer and YouTuber.
Kim’s devotion to helping clients identify their own style, ability to see trends, and innate ability to pull together key pieces have paved the way for a successful career. With a passion for helping people strengthen their identity and an eye for what works, Kim promises to breathe new life into each of her client’s style and promote sustainable practices for their wardrobes.
