Fashion: Kim Appelt
Kim Appelt is one of Canada’s leading celebrity stylists and YouTubers. She works with a multitude of high-caliber clients ranging from personal clients, to athletes, to TV personalities and A-list celebrities. Her work has been seen on the red carpet everywhere from the Juno Awards to the Daytime Emmy Awards, and she is a regular style contributor for national style columns. She works with a variety of reputable brands such as Nordstrom, H&M and Grey Goose.
Kim is best-known for her work as the style expert on City TV’s “Cityline”, the longest-running and most successful daytime show for women in North America. She also has a strong social media following, blogs, and is a well-regarded influencer and YouTuber.
Kim’s devotion to helping clients identify their own style, ability to see trends, and innate ability to pull together key pieces have paved the way for a successful career. With a passion for helping people strengthen their identity and an eye for what works, Kim promises to breathe new life into each of her client’s style and promote sustainable practices for their wardrobes.
Beauty: Holly Decker
It was a love for all things artistic that guided Holly Decker toward a career in makeup artistry. A creative person by nature, Holly first discovered affection and affinity for her craft in Victoria, b.c. when she studied aesthetics in school. Makeup stood out as a medium that offered endless possibilities.
Over the last fourteen years, Holly has explored the field with passion. Whether she’s working on television shows like city tv’s Nightclub Confidential and HGTV’s Urban Suburban, live events like We Day and the CCMAS, major commercial campaigns like sasktel and midtown plaza, or as a part of a collaborative team building the brand of an artist or model, Holly is always driven to by the desire to learn and to push herself to grow as an artist. Her industry accolades include top ten for the contessa awards’ mua of the year, top five for the mirror awards’ canadian mua of the year, and the distinction of being named key mua for the prestigious sask fashion week two years in a row.
For Holly, makeup is a way to celebrate beauty in all its forms, people in their diversity, and her own personal desire to create. Whether her clients are a-list musicians or actors, models, brides, graduates, or everyday people wanting to try something new, Holly never forgets a face and truly appreciates that she is able to foster personal connections while expressing herself through art. Holly’s talent, personality and commitment to excellence are unrivalled in her field.
Editor: Andreia McLean
Andreia McLean has an affinity for communication and has always gravitated towards media and entertainment. Strategizing and executing digital and in-person interactions, Andreia helps brands thrive by purposefully connecting with audiences. Starting in a professional capacity earlier than most, she has over ten years of experience working with prominent Canadian fashion and lifestyle magazines, including conducting and editing Fresh Magazine’s cover interviews since 2019.
In addition to editing and writing, Andreia specializes in marketing initiatives, specifically, elevating brand concepts into in-person and digital consumer experiences that turn audiences into loyal brand enthusiasts. Having worked behind the scenes on high-profile events, including Toronto Fashion Week, Much Music Video Awards, and the Canadian Arts & Fashion Awards, Andreia has developed a keen eye for brand consistency and how events integrate back into digital platforms.
As a strong proponent of female leadership, Andreia has also taken on the role of editor for the pursuit:365 book published by Fresh Magazine. Launching on March 8th, 2021 – International Women’s Day – readers will explore the stories of Canadian women as we share 365 accounts of the pursuit of success, happiness, and fulfilment.