Fifa Tran, a web designer and brand strategist, crafts elevated brands for female coaches and speakers to ignite their brand confidence through intentional strategy and sophisticated designs.
If you could give your past self some advice, what would you tell yourself?
Don’t force yourself to do things that don’t align with you. You have the power to create your own reality and everything you experience happens for you, not to you. For years, I forced myself to try and fit within an environment and culture that didn’t at all align with my values. I tried to build up my life in a limited environment that continuously kept me playing small because I was too afraid to step out and take risks. I hit multiple ceilings due to the language barrier and pushed myself to get through university to please my parents… Only to land mundane admin desk jobs that paid me just a little more than minimum wage. Not to say that University was a bad experience but if I were to go back, I’d probably enter at a more mature age when I was *actually* motivated to learn about business. Now that I’ve accumulated real-life business experience and looking back at all those courses I used to take, I would have retained so much more information now than I did in my early 20s. All of this to say… if it doesn’t align with you in the moment, why force yourself to do it? Now that I’ve taken the leap of faith, started my business and moved away to a province with no more language barriers, I can finally feel what freedom and fulfillment look like.
Where do you see yourself in five years? How do you envision your future?
Living life on my own terms and giving back to my parents who gave me life. I envision myself becoming a serial entrepreneur and mentor continuing my mission to lift, empower and amplify ambitious women to go after what they want and help them build the life of their dreams.
Do you have a mantra or phrase you live by? What is it?
Enjoy the journey. Everything happens for a reason. The more aware and intentional you are with yourself and what you do, the more grateful and happier you will be.
What is your number one priority when it comes to your career and daily work?
Balance is a big one for me. I’m the type that needs to preserve my energy and have my own space to be able to be productive. Setting boundaries and protecting my energy are also big ones for me.
What keeps you motivated on a daily basis?
My mom. She is the reason why I push so hard to be successful and make this business work. She’s worked hard her entire life to provide for me and my brother and I’m dedicated to giving back so I could retire my mom and amplify her life just as she did ours.
I’m also curious to know what I’m capable of achieving as someone who played small for so long. I’m constantly striving to learn more about myself every day. Life to me is like a game and just knowing what’s possible for me out there is what keeps me going every single day.
